services | Branding

Identity with intention.

DEVELOP YOUR vision AND cultivate your identity

Establishing a strong foundation, position, and visual identity is critical to any organization’s impact. Branding is about more than just picking a name or drafting a logo. It’s a comprehensive process to understand, develop, and begin telling your story. And yours is a story worth crafting with care and telling with intention.

::: Why Partner? :::

YOU ARE:

• a new business in development

• an established organization looking to rebrand or embark on a brand refresh

• expanding or changing services

• repositioning yourself in your respective marketplace

BRANDING CAN INCLUDE:

• Competitive Analysis & Positioning

• Naming

• Brand Platform

• Logo & Visual Identity Suite

• Brand Standards

PLANNING:

We begin with a brand identity questionnaire, followed by an in-person consultation to get the lay of the land. From there, we conduct stakeholder interviews and competitive research to develop an opportunity assessment that will guide the design process.

DESIGN:

Every good design process is about applying a focused problem-solving approach. With brand development, we guide you through the key elements of establishing your position, crafting a solid platform, and creating a logo and visual identity standards that reflect your vision and values across print and digital mediums.

EXECUTION:

• Moodboard Creation and Feedback

• Logo Concepts

• Final Logo with variations and color specifications

• Typography Standards

• Graphic Components

• Full Brand Style Guide

• Business Cards and Identity Collateral

OBJECTIVE:

We help solidify who you are, and craft the identity and language you need for clear and consistent messaging.

TIMELINE:

2-3 months for full brand development engagement is typical